EMPLOYEE ADVOCACY ON LINKEDIN

We design it together with you. The duration of the workshop varies, depending on the topics chosen.

(* this agenda covers 1 day of workshop / 8h per day)

We learn together:

• Brand ambassador: defining the role and actions, advantages and benefits at personal and professional level;
• LinkedIn profile: how to build a profile that attracts and represents us and promotes the company & employer image;
• Important settings on LinkedIn to be visible, to be able to post and to have a good reach;
• Analytics and market intelligence: who is my audience and how to create content that increases engagement;
• Post types: how we effectively mix formats and graphic elements (text, picture, video, gif, meme, links, hashtags, tags, emojis, bold, italic.) to create efficient posts and attract the audience;
• When to publish content: the days & hours when our content achieves the most impact;
• DO’s & DON’Ts when using social media: respecting social media norms, how to ensure diversity and inclusion, and how to avoid errors – bias – stereotypes in our personal profiles and when we post.

✔ We work in real time on employee advocacy and employer image promotion strategies.

Offline / Online: you and your colleagues use your laptops and learn how to actively use your personal LinkedIn profile to produce creative content that engages your audience.

• The workshop can take place online or offline at your office.
• The materials are in editable electronic format and ready to use after the workshop.
• 100% practical and interactive (individual/group exercises, videos, templates, and case studies from participants’ experience).

✔ Looking to craft engaging Brand Ambassador programs that resonate within your company? We offer consultancy and support in design and implementation (reach out and ask for an offer).

At the end of the lab, you will keep the workshop materials in electronic format, and you will have the following:

• A properly revised and enhanced LinkedIn profile;
• The strategy to promote the personal brand and the employer’s brand on LinkedIn;
• Creative ideas for your posts that will engage your audience;
• Alternative methods of presenting jobs and the employer’s image through diverse content;
• Best practices and pitfalls to avoid for LinkedIn posting;
• A sample editorial calendar and optimal times for posting on LinkedIn;
• List of tips & tricks on how to organise your content on LinkedIn.

This 1-day interactive workshop is dedicated to juniors, specialists, and managers in HR & Employer Branding, Internal communication, Marketing, or Social Media professionals, and also to managers involved in recruitment processes and in promoting the company’s roles and image.