Group / One to One

maximum 10 participants

1 day / 9:30-17:30

Romania / International

Group / One to One

maximum 10 participants

1 day / 9:30-17:30



Offline / Remote: you and your colleagues bring your laptops and learn to apply recruitment and employer branding strategies on social media platforms.

  • The workshop can take place remote or offline at your office, @My HR Lab or in any other place of your choosing.
  • The materials are in editable electronic format & ready to use after the workshop.
  • 100% practical and interactive (individual / groups exercises & role-plays, videos, case studies from participants’ experience).


✔ Do you want to build the strategy to promote the employer’s brand in Social Media? We offer you consultancy services and support for design and implementation (contact us for an offer).

Workshop Agenda

We design it together with you. The duration of the workshop varies, depending on the topics chosen.

(* this agenda covers 1 day of workshop/ 8h per day)

We learn together:

  • To audit our online personal profile and the actual presence of your employer brand on social media channels: LinkedIn, Facebook and Instagram;
  • Online tools that help us build efficient and creative posts on social media;
  • Tips & tricks for using your personal brand in promoting the employer’s brand;
  • How to promote recruitment ads and the company’s employer brand through video & photo content on social media channels;
  • How to design an editorial plan for your online personal profile and the company’s social media pages;
  • A / B Testing with social media posts;
  • Management of social media platforms through integrated tools that save us time.


Throughout this workshop, we work on the strategies for promoting recruitment and employer branding actions on social media platforms.


At the end of the lab, you keep the workshop materials in electronic format and you will have:

  • The strategy for promoting a recruitment ad on social media platforms;
  • Tips & tricks on how to build creative postings;
  • A list of online tools that can help you build efficient and creative posts;
  • Editorial plans for Facebook, LinkedIn and Instagram pages;
  • A list of DO’s & DON’Ts in promoting your own image and your employer’s brand in social media;
  • Best practices & case studies from Romania and abroad.


Camelia Deaconu

Trainer & Consultant

I have 7 years of experience in HR, being actively involved in training activities, employer branding, onboarding and performance management.


This interactive workshop of 1 day is dedicated to juniors, specialists and managers in HR & Employer Branding and to everyone involved in Internal & External communication, Marketing or Social Media activities.